PROJECTS
Smart Scaling: Creating Affordable, Brand-Aligned Websites with Efficiency.
Smart Scaling: Creating Affordable, Brand-Aligned Websites with Efficiency.
WORKFLOW
Research
Interviews
Design
Implementation
Role
UX Design
UI Design
Web Design
Web Development
Timeline
2024
2 Months
Long term
industry
Digital solutions
B2C / B2B
METRICS
business
Project Time Reduction
Cost Savings
Client Acquisition Rate
Scalability Success
Revenue Per Project
users
Client Satisfaction Score
Survey Completion Rate
Survey Improvement Iterations
Landing Page Performance
METRICS
business
Project Time Reduction
Cost Savings
Client Acquisition Rate
Scalability Success
Revenue Per Project
users
Client Satisfaction Score
Survey Completion Rate
Survey Improvement Iterations
Landing Page Performance
METRICS
business
…
Cost Savings
Client Acquisition Rate
Scalability Success
Revenue Per Project
users
Client Satisfaction Score
Survey Completion Rate
Survey Improvement Iterations
Landing Page Performance
BUSINESS GOAL
At Etabytes, we identified a gap in our service offerings. While we excelled at delivering advanced website solutions, we lacked an option for clients seeking smaller, faster, and more affordable websites. These clients wanted visually appealing designs that aligned with their brand guidelines but didn’t require the complexity or cost of a fully customized website. For both parties, the expense of producing a 100% personalized solution was simply not justifiable.
BUSINESS GOAL
At Etabytes, we identified a gap in our service offerings. While we excelled at delivering advanced website solutions, we lacked an option for clients seeking smaller, faster, and more affordable websites. These clients wanted visually appealing designs that aligned with their brand guidelines but didn’t require the complexity or cost of a fully customized website. For both parties, the expense of producing a 100% personalized solution was simply not justifiable.
BUSINESS GOAL
At Etabytes, we identified a gap in our service offerings. While we excelled at delivering advanced website solutions, we lacked an option for clients seeking smaller, faster, and more affordable websites. These clients wanted visually appealing designs that aligned with their brand guidelines but didn’t require the complexity or cost of a fully customized website. For both parties, the expense of producing a 100% personalized solution was simply not justifiable.
RESEARCH
In the initial phase of the project, I collaborated with stakeholders, designers, developers, and salespeople to define the product framework and establish clear milestones.
To minimize free consultations and avoid extra costs, we aimed to design a product that required minimal client meetings and iterations while maintaining effectiveness and efficiency. With just one meeting, clients could gather all the information needed to successfully complete our brand survey.
Additionally, we conducted extensive research on best practices for building high-conversion websites. These insights formed the foundation for the ideation and design phases.
RESEARCH
In the initial phase of the project, I collaborated with stakeholders, designers, developers, and salespeople to define the product framework and establish clear milestones.
To minimize free consultations and avoid extra costs, we aimed to design a product that required minimal client meetings and iterations while maintaining effectiveness and efficiency. With just one meeting, clients could gather all the information needed to successfully complete our brand survey.
Additionally, we conducted extensive research on best practices for building high-conversion websites. These insights formed the foundation for the ideation and design phases.
RESEARCH
In the initial phase of the project, I collaborated with stakeholders, designers, developers, and salespeople to define the product framework and establish clear milestones.
To minimize free consultations and avoid extra costs, we aimed to design a product that required minimal client meetings and iterations while maintaining effectiveness and efficiency. With just one meeting, clients could gather all the information needed to successfully complete our brand survey.
Additionally, we conducted extensive research on best practices for building high-conversion websites. These insights formed the foundation for the ideation and design phases.
APPROACH
Based on our experiences at the company, the most time-consuming challenges arose when clients lacked a clear brand concept, guidelines, or well-defined content.
To address this, I developed a comprehensive brand survey designed to gather essential information about the client’s corporate identity—such as typography, colors, and design style—as well as key business details like services, values, and goals. Additionally, this process ensured that we could deliver a consistent and cohesive design.
Based on research into high-conversion websites, I developed a low-fidelity wireframe outlining the key sections to include. Next, I selected section templates within the CMS and customized them to align with the desired design and overall vision.
APPROACH
Based on our experiences at the company, the most time-consuming challenges arose when clients lacked a clear brand concept, guidelines, or well-defined content.
To address this, I developed a comprehensive brand survey designed to gather essential information about the client’s corporate identity—such as typography, colors, and design style—as well as key business details like services, values, and goals. Additionally, this process ensured that we could deliver a consistent and cohesive design.
Based on research into high-conversion websites, I developed a low-fidelity wireframe outlining the key sections to include. Next, I selected section templates within the CMS and customized them to align with the desired design and overall vision.
APPROACH
Based on our experiences at the company, the most time-consuming challenges arose when clients lacked a clear brand concept, guidelines, or well-defined content.
To address this, I developed a comprehensive brand survey designed to gather essential information about the client’s corporate identity—such as typography, colors, and design style—as well as key business details like services, values, and goals. Additionally, this process ensured that we could deliver a consistent and cohesive design.
Based on research into high-conversion websites, I developed a low-fidelity wireframe outlining the key sections to include. Next, I selected section templates within the CMS and customized them to align with the desired design and overall vision.
DESIGN
The final templates were conversion-focused designs that adhered to brand guidelines while remaining easy to customize for future clients. By offering two options with the same structure, we provided users with both a classic and a modern template style, catering to different aesthetic preferences.
DESIGN
The final templates were conversion-focused designs that adhered to brand guidelines while remaining easy to customize for future clients. By offering two options with the same structure, we provided users with both a classic and a modern template style, catering to different aesthetic preferences.
DESIGN
The final templates were conversion-focused designs that adhered to brand guidelines while remaining easy to customize for future clients. By offering two options with the same structure, we provided users with both a classic and a modern template style, catering to different aesthetic preferences.
TESTING
Initial testing was conducted internally to identify potential blind spots. For this, a team member acted as a client and completed the brand survey. When areas for improvement were identified, we iterated on both the content and the design.
We refined the process further through feedback, gathering input from both the client and the internal team after the first implementation. This allowed us to enhance the survey and templates for greater scalability and usability.
TESTING
Initial testing was conducted internally to identify potential blind spots. For this, a team member acted as a client and completed the brand survey. When areas for improvement were identified, we iterated on both the content and the design.
We refined the process further through feedback, gathering input from both the client and the internal team after the first implementation. This allowed us to enhance the survey and templates for greater scalability and usability.
TESTING
Initial testing was conducted internally to identify potential blind spots. For this, a team member acted as a client and completed the brand survey. When areas for improvement were identified, we iterated on both the content and the design.
We refined the process further through feedback, gathering input from both the client and the internal team after the first implementation. This allowed us to enhance the survey and templates for greater scalability and usability.
RESULTS
The use of the survey and templates led to several key outcomes:
Brand-Aligned Websites: We successfully delivered websites that adhered to client brand guidelines while maintaining a strong focus on user experience.
Faster Implementation: The survey streamlined the information-gathering process, accelerating WordPress development timelines.
Cost Efficiency: By reducing the need for free consultations and minimizing feedback loops, we significantly cut consultation costs and optimized project workflows.
RESULTS
The use of the survey and templates led to several key outcomes:
Brand-Aligned Websites: We successfully delivered websites that adhered to client brand guidelines while maintaining a strong focus on user experience.
Faster Implementation: The survey streamlined the information-gathering process, accelerating WordPress development timelines.
Cost Efficiency: By reducing the need for free consultations and minimizing feedback loops, we significantly cut consultation costs and optimized project workflows.
RESULTS
The use of the survey and templates led to several key outcomes:
Brand-Aligned Websites: We successfully delivered websites that adhered to client brand guidelines while maintaining a strong focus on user experience.
Faster Implementation: The survey streamlined the information-gathering process, accelerating WordPress development timelines.
Cost Efficiency: By reducing the need for free consultations and minimizing feedback loops, we significantly cut consultation costs and optimized project workflows.
TAKE AWAY
This project not only resulted in a new, scalable service offering for Etabytes, but also highlighted my ability to manage and execute and lead complex projects. I successfully collaborated with cross-functional teams, iterated on processes, and continually improved the final product, ensuring it met both client needs and business objectives.
This approach streamlined the website creation process, making it faster, more cost-effective, and adaptable for future projects, all while maintaining high-quality outcomes.
TAKE AWAY
This project not only resulted in a new, scalable service offering for Etabytes, but also highlighted my ability to manage and execute and lead complex projects. I successfully collaborated with cross-functional teams, iterated on processes, and continually improved the final product, ensuring it met both client needs and business objectives.
This approach streamlined the website creation process, making it faster, more cost-effective, and adaptable for future projects, all while maintaining high-quality outcomes.
TAKE AWAY
This project not only resulted in a new, scalable service offering for Etabytes, but also highlighted my ability to manage and execute and lead complex projects. I successfully collaborated with cross-functional teams, iterated on processes, and continually improved the final product, ensuring it met both client needs and business objectives.
This approach streamlined the website creation process, making it faster, more cost-effective, and adaptable for future projects, all while maintaining high-quality outcomes.
Work
Product Design case studies
This is a selection of my work as a product designer
and web designer
Work
Product Design case studies
This is a selection of my work as a product designer
and web designer
Work
Product Design case studies
This is a selection of my work as a product designer
and web designer
Fallstudien
Natalia Q.
Fallstudien
Natalia Q.
Fallstudien
Natalia Q.